THE BELL: A Tale of triumph & tradition

Discover the fascinating history of the Bells trophy at the Australian National Surfing Museum’s latest exhibition.  Celebrating the 61st running of the annual Easter surfing contest at Bells Beach, the exhibition showcases the most sought-after trophy in the surfing world.

Explore the origins of the trophy and how the idea of using a brass bell came about, the history of the place itself, as well as stories from the trophy makers makers themselves Rod Brooks, Brian Butterworth, Joe Kirkham, and Joe Sweeney and son Jeff who have built these iconic awards oer the years.

With more than a dozen of these iconic trophies on display you will see different eras represented amazing examples of the trophy including Gail Couper’s original Bell and Kelly Slater’s 2010 donation to the Wathaurong First Nations peoples, and a detailed and colourful commemoration of this historic event and those famous brass bells!



  • Stopped in on a weekend away. I was really impressed with the items in the collection and didn't realise surfing was such an old craft. I learned a lot about the history of surfing, the evolution of the boards and the technology that goes into making a great board. We spent about 1.5 hours in the museum but there us a 90 minute feature film that shows in the theatre, so allow more time if you want to watch the whole thing.

    Annie Lamb Avatar Annie Lamb

    Wenn Surfing interessiert, dann ist dieses Museum ein Must, das Thema wird spannend präsentiert und mit Viedos untermalt

    Ruedi Vogt Avatar Ruedi Vogt

    Well worth the few bucks to head in and see, fantastic service at the counter on the way in which sets the mood for the whole experience

    Robert Bridge Avatar Robert Bridge
  • Great place to go.

    Janet Williams Avatar Janet Williams

    A must see in Torquay

    murat oldaç Avatar murat oldaç

    Really well done, although the entry fee of ~$12.50 was a little steep I thought. If they don't have government funding they definitely deserve it

    Asher Middleton Avatar Asher Middleton
  • Great History of Surfing

    Michael Lappen Avatar Michael Lappen

    Très bien mais je pense qu'il faut être fan de surf pour l'apprécier d'autant plus car il y a beaucoup de chose à lire et de références.

    Hugo Llorens Avatar Hugo Llorens

    Absolutely awesome history on Australian surfing. Highly recommended!

    Alex Wadsworth Avatar Alex Wadsworth

Australian National Surfing Museum

77 Beach Rd Torquay VIC 3228 Australia


9am – 5pm
7 days a week
364 days a year
(Closed Christmas Day)


Adult $12,
Student/Pensioner Concession $8
Child (aged 16 and under) $8
Family $25.

PLEASE NOTE: General admission prices are for self-guided tours with no time limit.

Group Discounts
Please see Education / Group Tours for details.


03 5261 4606 77 Beach Road Torquay Victoria 3228